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“Are you the author or the character in your story?”

Build your body, build your team.

The UFO mission is to make you the pinnacle of strength - mentally and physically. Our world-class coaches are masters at getting brain and brawn to work in concert. Our brand of empowerment training is exactly what you need to become a force to be reckoned with across the domains of your life.

And this isn’t a solo mission, either. Other UFers aren’t your competition - they are your comrades. It’s not uncommon to find the guys and gals who just flipped a massive tire together tackling the other tough stuff in life as a team, too. That’s just how we roll.

 OUR CORE VALUES 

1/2 RULE 
We know one thing you can always count on. Problems. They will always exist. Everybody’s got' ‘em. So don’t just point them out, bring two solutions to the table. It’s how we move fast and empower our entire team.

BE REMARKABLE
Amazing coaches, convenient location, beautifully appointed facilities and the most creative and results-driven programming. Yes we have these but they are not Remarkable. We strive to create unforgettable experiences and results that can’t be ignored.

RADICAL TRANSPARANCY
It sounds so aggressively pure. And it is. Whether it’s our membership agreement or a schedule change, you will never be left wondering.


DETAILS MATTER
NASA lost a $125MM Mars Orbiter because one team used the metric system and the other standard units. We take your experience more seriously than rocket scientists, apparently. Whether it’s making sure you never reach for an empty TP roll or sing you happy birthday on your birthday, we are ALL about the details.

KNOW YOUR WHY
We live and die by this. We don’t just measure each others knowledge and understanding based on how many levels of WHY we can answer. We get up every day because of WHY we do what we do, not what we do.

 

OAKLAND BORN AND RAISED.

Urban Fitness Oakland was started right here in 2007. We are one location. We are not a franchise. We are not bound by any corporate manuals or national KPIs. Our focus is YOU right HERE. Our unmatched focus on the pulse here allows us to provide an unmatched experience day after day, year after year. While fads pop up around us every year, we remain unrelenting in our focus; You. Community. Experience. Results. And most importantly, SUSTAINING those things. This is not a wham bam cardio jam jam post an IG selfie kinda place. It’s real, genuine people showing up for each other every day, rain, shine, and everything in between.

But don’t take our word for it… ask the members that have been here for 5, 6, 7… 14 years why they are still here.

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